The TCPA – Searching for a Vintage Rotary Phone

Red Rotary PhoneIn response to 21 petitions from a number of businesses and trade associations, on July 10, 2015, the U.S. Federal Communications Commission (“FCC”) released a Declaratory Ruling and Order (“DRO”)[i] regarding requirements established by the Telephone Consumer Protection Act of 1991 (“TCPA”).[ii] As described below, the DRO is already the subject of multiple consolidated lawsuits challenging the FCC.

Declaratory Ruling and Order

The FCC’s adoption of the DRO, by a 3-2 vote, has significantly changed the legal landscape of the TCPA, and has serious global consequences for numerous markets and businesses, including members of the credit and accounts receivable management industry. Three of the crucial rulings are as follows:

  1. Broadening the definition of Automatic Telephone Dialing System: The DRO applies the TCPA to equipment that cannot currently store or produce telephone numbers to be called using a random or sequential number generator and that cannot currently dial such numbers. The FCC found that (a) the TCPA does not exempt equipment that lacks the present ability to dial randomly or sequentially and that (b) Potential ability is consistent with the interpretation of capacity. Articulated in the DRO, the test is whether there is more than a theoretical potential that the equipment could be modified to satisfy the autodialer definition codified under the TCPA.
  2. Reassignment of Phone Numbers: In the case of a reassigned phone number, a caller without knowledge of reassignment with a reasonable basis to believe it has a valid prior consent can initiate a grand total of one phone call to gain knowledge of reassignment, and then must cease all further communication regardless of the substance (if any) of the single phone call.
  3. Revocation of Consent: The DRO states that prior consent for communications covered by the TCPA can be revoked at any time, by any reasonable means, including orally at a store or bill payment location.

Original Intent of the TCPA

Back in 1991, Congressional sponsors of the TCPA stated that the statute was focused on the use of the telephone when such use is to sell products or services.[iii] The initial sponsor of the Senate bill, Senator Fritz Hollings (D-SC), stated that, “This bill is purely targeted at …telemarketing calls placed to the home.”[iv] Another issue considered by Congress, was unsolicited advertisements to fax machines by telemarketers, which caused the recipient to incur the cost of printing the advertisement. Additionally Congress also made note of the same problem relating to cellular telephones, where the called party was forced to incur an actual charge by a call from a telemarketer.[v]

In regards to damages, Senator Hollings, explained that the TCPA intended to “make it easier for consumers to recover damages” from computerized telemarketing calls, and that the intent was for consumers to go into small claims courts in their home states so that the $500 in damages would be available without an attorney.[vi]

Lawsuits Challenging the Declaratory Ruling and Order

As demonstrated above, it is axiomatic that the original intent of the TCPA was not to someday create a Trial Lawyer Protection Statute. In fact, based strictly on the TCPA’s statutory damage design[vii] the TCPA has become the litigation vehicle of choice for self-proclaimed consumer class action attorneys. As it stands, anyone that contacts consumers (in the broadest sense of the term), using the expansive technologies falling under the TCPA, faces the real risk of a lawsuit leading to potentially significant liability. Therefore, it is not surprising that lawsuits have already been filed challenging the FCC’s DRO.

ACA International brought suit against the FCC in the United States Court of Appeals for the District of Columbia Circuit[viii] challenging the rulings as arbitrary, capricious and an abuse of discretion. Likewise, the Professional Association for Customer Engagement[ix] and Sirius XM Radio[x] brought suit challenging the FCC’s DRO, specifically requesting that the court vacate the DRO. All three cases have been consolidated into a single lawsuit before the United States Court of Appeals for the District of Columbia Circuit.[xi] In addition, the Council for American Survey Research Organizations and the Marketing Research Association have already jointly moved for leave to intervene as parties directly adversely affected by the DRO. As it stands, there is no hearing calendared.

Dissenting Statements

Impliedly connected to the abovementioned lawsuits challenging the DRO are the dissenting statements from FCC Commissioners Ajit Pai and Michael O’Rielly. These statements point to egregious errors and inconsistencies contained within the DRO and the FCC’s apparent abandonment of standard statutory construction practices.

Commissioner Ajit Pai

As a general underlying proposition behind Commissioner Pai’s dissent, the Commissioner pointed to a recent article in the Wall Street Journal, discussing how TCPA trial lawyers profit in the amount of about $2.4 million per suit simply by targeting legitimate domestic businesses.[xii] To quantifiably establish that the TCPA has become the poster child for lawsuit abuse, Commissioner Pai introduced statistics exhibiting that the number of TCPA cases filed each year skyrocketed from 14 in 2008 to 1,908 in the first nine months of 2014.

To further demonstrate the misuse and exploitation of the TCPA, Commissioner Pai highlighted two outrageous examples of these abuses:

  1. The Los Angeles Lakers offered its fans a fun opportunity: Send a text message to the team, and you might get to place a personalized message on the Jumbo Tron at the Staples Center. The Lakers acknowledged receipt of each text with a reply making it clear that not every message would appear on the Jumbo Tron. What followed was a class-action lawsuit claiming that every automated text response was a violation of the TCPA.[xiii]
  2. TaxiMagic sent confirmatory text messages to customers who called for a cab. Each message indicated the cab’s number and when the cab was dispatched to the customer’s location. Even though customers seemingly appreciated this service, a trial attorney instead saw an opportunity to profit, and a TCPA class-action lawsuit swiftly followed. Id.

On the statutory question regarding the ambiguity of the term “capacity,” Commissioner Pai stated: “[T]he Order’s expansive reading of the term ‘capacity’ transforms the TCPA from a statutory rifle-shot targeting specific companies that market their services through automated random or sequential dialing into an unpredictable shotgun blast covering virtually all communications devices.” Id., at 115.

The Commissioner also referred to the ruling on telephone number reassignment, stating that 37 million telephone numbers are reassigned each year and that the FCC’s interpretation of reassignment “is a veritable quagmire of self-contradiction and misplaced incentives.” Id., at 120. This ineffective approach to reassignment was highlighted by Commissioner Pai raising the example of Rubio’s (a West Coast restaurateur), which sent important text messages to what it thought was an employee’s phone number. The new subscriber never asked Rubio’s to stop texting him—at least not until the new subscriber sued Rubio’s under the TCPA for nearly half a million dollars. Id. at 120

Commissioner Michael O’Rielly

Commissioner O’Rielly did not mince his words, specifically referring to the DRO as a “farce,”[xiv] and describing the DRO as so expansive that the FCC had to use rotary phones as an example of a technology that would not be covered. By way of analogy Commissioner O’Rielly likened the DRO to “the FAA regulating vehicles because with enough modifications cars and truck could fly, and then using a skateboard as an example of a vehicle that does not meet the definition.” Id., at 128.

Conclusion

The rise in multi-million dollar TCPA settlements and awards has raised the profile of the TCPA. In effect, rather than eliminating or even limiting illegal telemarketing calls, the DRO further places a target on legitimate businesses attempting to have reasonable and useful communications with consumers. Consequently, the DRO has turned the TCPA into a Trial Lawyer Protection Statute, thus acting as yet another economic disadvantage for all American businesses and their consumers in this fiercely competitive global economy. To elaborate on this point, the TCPA is costing American businesses hundreds of millions of dollars across every type of industry, including, but not limited to (1) Television;[xv] (2) Banking and Finance;[xvi](3) Professional Sports;[xvii] (4) Retail Stores;[xviii] (5) Radio;[xix] (6) Automotive Services;[xx](7) Healthcare Insurance;[xxi](8) Home Services;[xxii] (9) Food Franchises;[xxiii] (10) Education;[xxiv] and (11) Fashion.[xxv]

The FCC has expanded the TCPA as a permissible litigation minefield and a virtual license to print money for class action plaintiffs and their attorneys. As succinctly put by Commissioner Pai, “Having opened the door wide, the [FCC] cannot then stipulate restraint among those who would have a financial incentive to walk through it.”[xxvi] It’s still not too late for the courts and legislators to listen to reason and overhaul or appropriately interpret the TCPA so that it can no longer be misused to intimidate and batter legitimate businesses and industries.

The information and materials in this blog are provided for general informational purposes only and are not intended to be legal advice. The law changes frequently and varies from jurisdiction to jurisdiction. Being general in nature, the information and materials provided may not apply to any specific factual and/or legal set of circumstances. No attorney-client relationship is formed, nor should any such relationship be implied. Nothing in this blog is intended to substitute for the advice of an attorney, especially an attorney licensed in your jurisdiction. If you require legal advice, please consult with a competent attorney licensed to practice in your jurisdiction.

by Scott E. Wortman, Partner Warshaw Burstein, LLP

555 Fifth Avenue, New York, NY 10017

www.wbcsk.com,  attorney profile

E-Mail: SWORTMAN@wbcsk.com

Direct Telephone:  212-984-7723 , Cell phone: 646-709-6408, Facsimile: 212-972-9150

Notes:

[i] In re Matter of Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991, Declaratory Ruling and Order, CG Docket No. 02-278, WC Docket No. 07-135, FCC 15-72 (released July 10, 2015)

[ii] 42 U.S.C.S. § 227

[iii] H.R. Rep. No. 102-317 (1991).

[iv] 137 Cong. Rec. S9874 (daily ed. July 11, 1991) (statement of Sen. Hollings).

[v] See Cong. Rec. – Senate Proceeding and Debates of the 102nd Congress, First Session, supra, 137 Cong. Rec. at S9874.

[vi] 137 Cong. Rec. 30821–30822 (1991).

[vii] Each call, text or fax deemed to be in violation translates to damages of $500 to $1,500.

[viii] ACA Int’l v. FCC, No. 15-1211 (D.C. Cir.) (filed July 10, 2015)

[ix] Professional Association for Customer Engagement v. FCC, No. 15-2489 (7th Cir.) (filed July 14, 2015)

[x] Sirius XM Radio Inc. v. FCC, No. 15-1218 (D.C. Cir.) (filed July 14, 2015)

[xi] Case No. 15-1218

[xii] Adonis Hoffman, “Sorry, Wrong Number, Now Pay Up,” The Wall Street Journal (June 16, 2015), available at http://on.wsj.com/1GuwfMJ; see also John Eggerton, “FCC’s Hoffman Looks Back, Moves Forward,” Broadcasting & Cable (Mar. 23, 2015), available at http://bit.ly/1GEQYNR (quoting Hoffman as saying “This consumer protection, anti-telemarketing statute has been leveraged by aggressive plaintiffs’ lawyers to line their pockets lavishly with millions, while consumers usually get peanuts… . I think the TCPA should be known by its real acronym—‘Total Cash for Plaintiffs’ Attorneys.’ This is just one example where the public interest is not being advanced responsibly.”).

[xiii] FCC DRO, Dissenting Statement of Commissioner Ajit Pai, at 113.

[xiv] FCC DRO, Dissenting Statement of Commissioner Michael O’Rielly, at 124.

[xv] Leyse v. Lifetime Entertainment Services, LLC 13-cv-05794-AKH (S.D.N.Y.)

[xvi] Amadeck v. Capital One Fin. Corp. (In re Capital One Tel. Consumer Prot. Act Litig.), 2015 U.S. Dist. LEXIS 17120 (N.D. Ill. Feb. 12, 2015); Franklin v. Wells Fargo Bank, N.A., 4-cv-02349-MMA-BGS (Southern Dist. CA); Rose v Bank of America, No. 11-cv-2390 (N.D. Cal.); Arthur et al. v. SallieMae et al., No. 10-cv-00198 (W.D. Wa.)

[xvii] Story v. Chargers Football Company LLC, Case No. BC566896 (Superior Court of CA, County of LA)

[xviii] Zani v. Rite Aid Corporation, 14-cv-09701-AJN (S.D.N.Y); Luster v. Sterling Jewelers, Inc., 15-cv-02854-WSD (Northern District of Georgia (Atlanta)

[xix] Trenz v. Sirius XM Radio, Inc. et al, 5-cv-00044-AJB-DHB (S.D. Cal.)

[xx] See Id., and In re Jiffy Lube International Inc., No. 3:11-MD-02261 (S.D. Cal.)

[xxi] Sherman v. Kaiser Foundation Health Plan, Inc., 3:13-cv-00981, (S.D. Cal.)

[xxii] Benzoin v. Vivint Home Security, Inc., No. 12-cv-61826 (S.D. Fla.)

[xxiii] Toni Spillman v. Domino’s Pizza LLC and RPM Pizza, LLC, No. 10-cv-349 (M.D. La.)

[xxiv] Fitzhenry v. One on One Marketing LLC et al (includes Virginia College and Education Corporation of America), 14-cv-04782-DCN (District of South Carolina)

[xxv] Ellison v. Steve Madden Ltd, No. 2:11-cv-05935 (C.D. Cal.)

[xxvi] FCC DRO, Dissenting Statement of Commissioner Ajit Pai, at 116 [footnote 581].



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